From a project that Ana Moura defines “truly passionate” and that the brothers Alexandre and Joana Gomes, from Portugal Jewels, assume it made them leave their comfort zone, was born the first line of piesces designed by the fado singer, inspired by portuguese traditional jewelry. The launch took place in a riverside location, on one of the best panoramic terrace with view over Lisbon.

At the origin of Portugal Jewels there is a family of goldmisths since 1955 and the desire to promote and value the timelessness of portuguese jewelrt, recovering a collection of traditional models and designs. To develop exclusive collections that combine technical heritae and modernity, they add a contemporary approach, as is the case of this jewelry line created by Ana Moura, one of Fado’s leading ambassadors around the world.

JoiaPro met the fado singer and the brothers Alexandre and Joana Gomes, third generation at the helm of the company, to unravel the secrets and golas of this recent partnership.

Curious? Read the interview in the next edition of Joia Pro.