Fado singer Ana Moura, in an interview with JoiaPro, explained what was the basic idea in the conception of her collection: Ana Moura x Portugal Jewels.

“I wanted it to be inspired by traditional Portuguese jewelery, symbols that are very special to me, such as the snake, the doves, the color of the stones. I have always loved snakes for their significance to me, animals that change their skin. I like this idea of reinventing ourselves, going through our lives in different cycles. I’m always going through this in music and now with jewelry. I like the renovation process. As for the doves and the purple color are inspired by my biggest reference in the music that is the genius Prince ”.