Open, modern, experimental, inclusive, user-friendly, interconnected, the MCH teams have put all their expertise and the feedback and input from customers and other stakeholders into giving birth to a new platform concept. Named HOURUNIVERSE, the platform will be digitally active throughout the year and will host an annual live show. 

A community platform that creates bridges between buyers and sellers and all the players in the industry, it is also a place that encourages exchanges, information-sharing, content creation, reflection through talks and conferences that also provide visibility for brands and their products. 

In April 2021, the community will meet at HOURUNIVERSE in Basel, Switzerland. The show will be aligned with the watchmaking events in Geneva, in the best interests of the international community which will only have to travel to Switzerland once a year.

The show will reinforce contacts thanks to new tools, the creation of content, a maximum of Touch & Feel experiences, as well as moments of conviviality, networking and fully integrated events. Along with this new customer-oriented approach, a new competitive hospitality concept will also be an integral part of the packages proposed, and those associated players of Basel life will not be exempt from this involvement.