Through a new series of portraits and videos in black and white, the Swiss watch brand reveals the unique personalities of its inspiring female ambassadors. In this intimate campaign, every brand’s ambassadors present themselves with a watch they chose – along with their life motto.

“My Choice” is the new global campaign of the brand, and the latest extension of OMEGA’s historic bond with women. For over 100 years, the brand has been making women’s watches of true reliability, beauty and versatility – knowing how to support all women to the fullest, from nurses to aviators, through artists or actresses.

Today, OMEGA is proud to be represented around the world by a wide family of female stars. For this latest campaign and photo shoot, the brand teamed up with the actresses Nicole Kidman, Zoë Kravitz, So-hee Han and Dongyu Zhou, as well as the models Kaia Gerber and Kiko Mizuhara, and the legendary athlete Allyson Felix. Free to express themselves through their own styles and words, each of these female stars reveals their true essence in this campaign.

The final result brings together a selection of classic portraits – but fluid gestures. Facing the camera, each of these figures reveals the woman she is today, and the confidence she has for her future. Wherever time takes them – like to all women in the most diverse sectors of activity  – OMEGA will be there to celebrate every hour and every moment.