Contrastaria Portuguesa’s online campaign aims to “pay tribute to the protagonists” of national jewellery, who combine tradition with innovation, “in a constant process of metamorphosis, adapted to the new challenging times”, states the institution.

In the presentation video, technology is highlighted as an example of innovation that “Portuguese consumers have mastered and know how to use efficiently”. Contrastaria, headed by Paula Pedro, states that “one of the most supported features has been new materials that are economically and socially sustainable”.