Despite being a young brand – celebrating its 35th anniversary this year – Frederique Constant has managed to establish itself in the market, with an ever-evolving experience, significant achievements, and without ever deviating from its main goal: producing affordable luxury Swiss watches.

Born from the shared passion of the independent entrepreneurial duo, Aletta and Peter Stas, Frederique Constant set its own rules and paved a path that no one had dared to follow. Today, it offers a range of quartz models but also mechanical ones, and above all, a collection of 30 calibers entirely developed and assembled in its manufacture in Plan-les-Ouates, Geneva.

These include complications such as the Tourbillon, the Perpetual Calendar, the Flyback Chronograph, in addition to a type of escapement unprecedented in watchmaking, the Monolithic, produced with a single piece of silicon and representing a major innovation.

These were the starting points for a conversation with Niels Eggerding, the CEO of the company.

Can you give us a brief presentation of the brand?

We are a young watch brand, only 35 years old. I usually define us as the young innovative watch manufacturer from Geneva. We are young, but we have innovated a lot. And we are in a price range between 750 and 5,000 euros. And, within this price range, we produce our own movements, a tool that allows us to produce 6,700 units per year. This makes us unique because we can do this at such a high volume that allows us to maintain successful pricing. Our goal is to have a high quality watch with a beautiful appearance, mostly classic or classic sporty, but at a reasonable price. This is how we have developed the brand over the last three decades.

And what are your expectations for the Portuguese market?

Portugal is one of the oldest countries in Europe and we have a history of partnership, which is why I love coming here, even if just for this philosophy. But, more importantly, I think Portugal is a market that, despite being small, is very important. It is the port for Brazil and also a bridge to Latin America. I’m here especially for the Portuguese market. I am aware that not everyone can afford this watch, but we are present here in a very accessible way.

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