Proud of his roots and an unconditional fan of Portugal, York Prince of Schaumburg-Lippe shared with us the origins and objectives of his selective brand of jewels and watches.

How has the brand’s progression been throughout these last years?

It is a brand that is continuously growing and more every time. I never needed any financial aid from any bank or any other investor, like most companies, I only used my funds to acquire the gold, the precious stones, and the manufacturing of all the pieces by the best artisans. Portugal is a growing market, where nowadays there is a big percentage of clients that fit the luxury market and in the individuality of my brand and, as so, we will start to launch our watches and jewels the same way we that we normally do internationally, through events and personalized and limited classic cars. In Portugal, it will be held in September 2024, with the theme “1^st Conde de Lippe Rally”, and afterward other thematic events will be organized for a limited number of people where we showcase our portfolio and the quality of the products. We would be happy to be able to show some of our products in luxury stores, joined by other brands in the same area, in case the proprietors manifest their interest.

How do you define your collections?

Our pieces are unique, they are not only described by the design, but they also tell a history and a familiar unique brand. In the YORK watches collection, we have different models in which the mechanism’s box is produced in white gold or rose gold. All the collection’s watches are limited and numbered to 99 pieces per model, except for the special edition, which we named trilogy, that is limited to nine pieces, or the collections of rare precious stones that are limited to 10 pieces. We also have limited and numbered feminine watches with an exclusive and very seductive design. The Max Sause version, with a white gold or rose gold case and precious stones, is limited to 464 pieces. Another special model that we produced for the events is the Concours Chrono model, with a sporty chronograph, steel case and limited to 30 pieces, because it has bracelets made of leather taken out of classic cars seats used in historic family races that go up to a million euros. And, because of that, they are individualized pieces, with history and unique, to use and delight in the arm.

Meet the exclusivity of Schaumburg-Lippe in the Luxury Watches 10 magazine.