Montblanc debuted its new campaign in Lisbon to commemorate the centenary of its iconic Meisterstück writing instrument, during an exclusive event at the iconic Avenida Liberdade boutique.

Written and directed by Oscar-winning director and screenwriter Wes Anderson, the campaign pays tribute to the legacy of the famous writing instrument, inviting attendees on a journey into the world of Montblanc, seen through the eyes of the filmmaker and showing the Maison from a new perspective.

The atmosphere of the event echoed the rich legacy of Hollywood cinema and highlighted the evening’s honoree: the Meisterstück, an icon of creativity and self-expression. Guests Manuel Luis Goucha, Carolina Nasthai, or Gonçalo Uva, as well as important clients and friends of the brand, joined Iberia’s general director, Celia Gonzalez Cruza, at the Lisbon Boutique. Manuel Luís Goucha entertained the guests and took them back in time to 1924 when this “masterpiece” was born.