During the event – dedicated to the press, official agents and some of its long-standing brand enthusiasts – Chronoswiss will present the latest innovations recently launched at Watches and Wonders in Geneva, currently the most important watch fair in the world.

“This year, Chronoswiss’s innovations have exceeded all expectations. The brand has been gaining increasing worldwide notoriety, culminating in an invitation from Watches and Wonders itself to join the Chronoswiss space in the “Carré des Horlogers”, one of the most prestigious spaces at the fair,” says João Saraiva, CEO and founder of Importempo, the company that represents Chronoswiss in Portugal.

Among the brand’s main new features and highlights are: Small Second (New ‘Modern Mechanical’ Family); Q‑Repeater Scream & Blue Note (Quarter Repeaters in titanium); Pulse One Sand and Pulse One Blue; among other notable models, such as Strike Two Nugget, Strike Two Highland, Strike II StellarBlue, Opus Purple Rain, Delphis Fire Starter, ReSec Snake and Resec Beast.

According to João Saraiva, “Chronoswiss has revisited and reinterpreted its traditional DNA – regulators, onion crowns, guilloché – but with a very modern twist: slim cases, titanium, manufactured calibres and restored sound movements. The 2025 collection balances clear tributes to the past with a futuristic, sonorous and sensual identity. Whether with earthly, orbital, electric or musical tones, each model represents a declaration of independence and mechanical boldness. An industrial and emotional milestone for this great brand.”

João Saraiva adds that the event in Lisbon on 17 July will be attended by Rocco Giudice, commercial director of Chronoswiss Luzern, and will also mark the 30th anniversary of Importempo, a company founded in 1995. “Although the world is very different today, the core values and objectives I presented at that time remain the same. A special thank you to everyone who shares our ideas and has accompanied us this far,” he concludes.