The CATÓLICA-LISBON School of Business & Economics has announced the launch of its prestigious 2026 Executive Program in Luxury Management, aimed at professionals, executives, and entrepreneurs seeking to deepen their expertise in the luxury sector and add value to the brands and projects they lead.

Renowned for providing a comprehensive view of the industry — from its emotional and economic foundations to consumer behavior challenges — the program includes modules on creativity, innovation, communication, pricing, and distribution. Participants will also gain access to case studies and market practices led by recognized industry professionals.

A key highlight of this edition is its international component: the course features an immersion experience in Milan, Italy, in partnership with the prestigious Università Bocconi, offering trainees direct exposure to the global luxury ecosystem. In addition to Lisbon, the program will include editions scheduled in other Portuguese cities in 2026, reinforcing the institution’s position as a leading hub for executive luxury training.

With a total duration of approximately 60 hours spread over several days of in-person classes, the course blends theoretical instruction with practical activities designed to equip leaders for the demands of a constantly evolving market.

Applications for the 2026 edition are now open, with full details available on the official website of the Católica Lisbon School of Business & Economics.