Time to Watches once again reaffirms itself as one of the main meeting points of contemporary watchmaking. The 2026 edition, the fifth of the event, brings together more than 85 brands at Villa Sarasin in Geneva, consolidating its position as one of the most relevant platforms of Geneva Watch Week.

Among the highlights of the 2026 edition are several independent brands that reflect the spirit of the event, defined by creativity, independence, and closeness to the public. In the Swiss landscape, names such as BA111OD and HAUTE-RIVE stand out, as well as independent high watchmaking represented by Krayon and the debut of Manufacture Dominique Renaud.

The event also brings together brands with a more artistic approach to watchmaking, such as Beauregard, which brings watches closer to jewellery, or TAOS and Kerbedanz, known for their singular dials and their architectural vision of contemporary watchmaking.

The new generation of brands is also present, with projects focused on sustainability and transparency in production. Among them, ID Genève stands out for its commitment to responsible production, and Pragma, which promotes full traceability of components.

Alongside new proposals, the event also includes heritage brands and successful relaunches, such as Nivada Grenchen, which has become a benchmark among neo-vintage watch enthusiasts. In total, the fair brings together brands of 12 nationalities, reflecting its international character.

Beyond watches, Time to Watches also makes room for accessories and preservation solutions, including specialized companies such as WOLF, known for its storage systems and watch winders for collectors.

Created in 2022, the event aims to bring brands, retailers, media, collectors, and watch enthusiasts together in an informal and accessible environment. The Swiss edition takes place annually during Geneva Watch Week, while the North American version is held in Las Vegas in May, focusing mainly on the professional North American market.