Sparkling PR announces a partnership with Frederique Constant, the Swiss luxury watchmaking brand, taking over its official representation in the Portuguese market. The agency will be responsible for Frederique Constant’s entire communication and marketing strategy in Portugal, including press relations, event organization, cross-marketing collaborations, media planning, content production, and photoshoots for the brand’s latest releases.
This new chapter for the brand in the Portuguese market coincides with the presentation of one of Frederique Constant’s newest timepieces, the Classics Carrée Felipao – Blush Edition.
For Marina Coelho, founder and CEO of Sparkling PR, this partnership holds a special meaning:
“Some partnerships have a history before they even begin. I worked with Frederique Constant during my time in Geneva, and I still hold a genuine admiration for the brand, its philosophy, and the people behind it. Rejoining this family, now with Sparkling PR, feels like both a return and a fresh start. Knowing the brand from the inside out makes all the difference in how we will communicate it in Portugal.”
On the brand’s side, Riad Gueche, Iberian Coordinator for Frederique Constant, states:
“We are very pleased to begin this collaboration with Sparkling PR and Marina Coelho. The agency’s deep knowledge of the Portuguese media landscape, combined with a modern and sophisticated vision of communication, makes Sparkling PR the ideal partner to support Frederique Constant’s development and visibility in Portugal. We are excited to build strong and lasting relationships in the market together.”
Frederique Constant in Portugal
Founded in 1988 in Geneva, Frederique Constant is one of the brands that best represents accessible luxury in Swiss watchmaking, boasting its own manufacture and internationally recognized collections. In Portugal, the brand has around 20 points of sale and a consolidated presence in the local market, managed by official agent Laurent Mignon, who is responsible for Portugal and Angola.
The partnership with Sparkling PR marks the beginning of a more structured investment in the brand’s communication in Portugal, focusing on press relations, events, and brand storytelling tailored to the Portuguese public.
