“We build the watch case, but from there you can build your Swiss watch at home”
Personalisation is the calling card for Mathieu Gigandet, CEO of Initium, who guarantees three different experiences for watch lovers. A workshop, the kit and an online configurator where you can build your Swiss watch.
The concept also includes a personalised visit to the workshop to assess your watch with the help of the brand’s watchmakers. With sales only in Switzerland, Initium is looking for partners abroad, namely resellers for its kit. Prices range from 2,500 to 3,500 Swiss francs.
Find out more in the JoiaPro Luxury Watches 8 Magazine.
