The biggest name in techno joins the Tudor family. Known for her distinctive, dark and minimalist style, Charlotte de Witte made history as the first female techno artist to close the main stage at Tomorrowland, one of the highlights of the festival calendar. And that’s not all: she runs her own labels, KNTXT and Epoque. In short, Charlotte de Witte is “Born to Dare”.

In 2017, Tudor launched a new campaign with the motto “Born To Dare”. The campaign reflects both the brand’s history and what it stands for today. It tells the stories of people who have achieved the extraordinary on land, on ice, in the air and underwater, with a Tudor watch on their wrist. It also refers to the vision of Hans Wilsdorf, the brand’s founder, who achieved everything he did in his own way, with boldness. He made watches to withstand the most extreme conditions, watches designed for the boldest lifestyles.

Finally, it is a testament to Tudor’s unique approach to watchmaking, which has made it what it is today. At the forefront of the watch industry, its innovations become essential benchmarks. This “Born To Dare” spirit is supported around the world by first-class ambassadors, whose achievements stem directly from a bold approach to life, including Charlotte de Witte.