Several fashion names got together in New York for the intimate celebration, in which Victoria Beckham and the CEO of Breitling, Georges Kern, presented the Breitling Chronomat 36 Victoria Beckham collection of limited-edition watches. The dinner took place in the Indochine restaurant in NoHo.
Moved by the Caliber Breitling 10, the Chronomat 36 Victoria Beckham collection preserves the classical characteristics of the Chronomat, like the Rouleaux watch strap in metal and the protruding mobile markers in the quarters of an hour, giving them a new dimension with new and different colors, inspired in the Beckham’s spring/summer 2024 pallet: mint, midnight blue, pigeon gray and sand.
The joint brand collection presents Victoria Beckham’s brand logo on the second’s clock hands and as a subtle inscription on the watch strap, with a steel or yellow gold box option. The displays also reference the limited edition: “One of 400” in each of the stainless-steel models, and “One of 100” in each of the gold variants.
“The Victoria Beckham brand is a synonym of modern and sober luxury”, underlined Breitling’s CEO Georges Kern, “All the elements are thought out to the last detail and elaborated, but with a touch of distraction that allows them to be worn at any moment.” Victoria Beckham echoed her opinion relative to the collaboration, emphasizing: “It was a true exchange of knowledge. Watching up close Breitling’s know-how and artisanal mastery and being able to contribute with my ecstatic feeling was an enthusiastic experience.”
Beckham also reflected on her personal vision relatively to the collection: “This is the perfect watch for women that are looking for something versatile. It is sophisticated and chic, but at the same time relaxed. The mixture of feminine and masculine influence was always the way I liked to dress and, deep down, I am very minimalistic.”
The campaign’s collection was photographed by the Italian legendary portraits and fashion photographer Mario Sorrenti and includes the uprising star, Annemary Aderibidge. The campaign embodies the strength, sophistication and a touch of the unexpected that characterize the essence of women Breitling and Victoria Beckham.
The new Breitling Chronomat 36 Victoria Beckham watch collection limited to only 1500 models, combines the traditional and the modern, combining more than 140 years of Suisse watchmaking and the sophisticated design style of Victoria Beckham.
