Located at the iconic Avenida da Liberdade, 117, in Lisbon, the brand’s first boutique in Portugal reflects the brand’s commitment to offering customers a unique experience, combining sophistication, exclusivity and contemporary design.
The 32-square-meter space features the latest design concept for IWC boutiques, creating an environment that combines modernity and comfort. With a sophisticated and intimate atmosphere, the boutique invites customers to discover the brand’s creations, including exclusive pieces such as the emblematic Portugieser with blue dial and other haute horlogerie pieces.
In addition to presenting the IWC collections, the space includes a bar designed to receive customers in a relaxed way, in an environment that combines functionality and comfort. This detail reinforces IWC’s commitment to providing an immersive and personalized experience, making a difference in the Portuguese luxury market.
The new boutique also stands out for its collaboration with the Portuguese artist Camila Nogueira, whose work specially created for this space will be a centerpiece of the boutique. Based in Porto, Camila Nogueira is recognized for her visual interpretations of imaginary worlds and enchanted atmospheres, full of beauty and dream. The piece reflects the essence of the brand, combining innovation and tradition with a touch of magic and exclusivity.
The boutique will offer customers the opportunity to purchase pieces from the Boutique Exclusive collection, including limited editions and Haute Horlogerie watches that represent IWC’s precision and commitment to excellence. Among the highlights will be the Portugieser Automatic 40 (Ref. IW358402); the Portugieser Chronograph (Ref. IW371626); the Portugieser Automatic 42 (Ref. IW501708) and Portugieser Perpetual Calendar 44 (Ref. IW503703), all with Horizon blue dial.
Among the pieces available in the new IWC boutique in Lisbon are also the winning watch of this year’s Geneva Watchmaking Grand Prix, the Portugieser Eternal Calendar (Ref. IW505701), or the Portugieser Hand-Wound Tourbillon Day & Night (Ref. IW545901).
