At a crucial moment in the season, the green-and-white team faces its upcoming sporting challenges with the support of an international watch brand that shares its values of ambition, passion, and continuous improvement.

Over the next two seasons, Maurice Lacroix will gain visibility across various club platforms and implement specific initiatives designed to engage Betis fans. One highlight will be its presence in Seville, at Estadio La Cartuja, where an exclusive countdown — organized before kickoff and inspired by the AIKONIC collection — will enhance the matchday experience.

Stéphane Waser, Managing Director of Maurice Lacroix, welcomed the agreement:

“In football, where the result of a match is often decided by the smallest details and in a matter of seconds, time becomes a dimension just as essential as it is in watchmaking. Our watches accompany the decisive moments of life, and we aspire to stand alongside Real Betis at every key moment, both at La Cartuja and in away games. Through this partnership, we aim to embody the intensity, precision, and passion that drive us.”

For his part, Ramón Alarcón, CEO of Real Betis Balompié, stated:

“For Real Betis, it is a pleasure to welcome a brand like Maurice Lacroix. This agreement allows us to continue growing alongside top international sponsors and to develop new experiences that strengthen our connection with our fans.”