Panerai has welcomed underwater photographer Rafael Fernández Caballero as its new Friend of the Brand for Spain. With this appointment, Fernández Caballero joins the brand’s international community of explorers, athletes, and professionals, taking Panerai timepieces into the field and putting them to the test in real-world conditions where performance is proven through experience.
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The legendary partnership between TAG Heuer and Gulf enters a new chapter with the launch of the...
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In partnership with AORP (Portuguese Association of Jewellery and Watchmaking), Global Blue is promoting the event “Ouro sobre Azul – Watches & Jewelry Insights – Porto’26” on May 27th in Porto. This initiative is dedicated to sharing strategic insights, market trends, and relevant data for the jewelry and watchmaking sector.
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Sparkling PR announces a partnership with Frederique Constant, the Swiss luxury watchmaking brand, taking over its official representation in the Portuguese market. The agency will be responsible for Frederique Constant’s entire communication and marketing strategy in Portugal, including press relations, event organization, cross-marketing collaborations, media planning, content production, and photoshoots for the brand’s latest releases.
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With 87 brands present and 10,450 visitors — a 10% increase compared with 2025 — the 2026 edition of Time to Watches, held from 14 to 19 April, confirmed its strong growth and its consolidation as one of the most dynamic events in the watchmaking sector.
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